Enhancements During 2020

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As we all near the end of a very unusual business year, here is a recap of notable enhancements introduced in 2020 by IntelliClick and MailStyler HTML Editor.  We hope you will take these into consideration as you plan your email marketing campaigns for 2021.

MAILSTYLER

We include MailStyler at no charge for those using IntelliClick Premium version. Over the past year, several improvements to their powerful HTML template creation capabilities were added.


In addition to new options in the template library, other functionality enhancements include:

  • Preview template when hovering mouse over the file open area
  • Library of icons can added to enhance custom buttons
  • Hyperlink check confirm that message template links are valid 
  • Import / Export of all libraries makes it easy to share with other users
  • Auto save every 5 minutes insures work is not lost
  • Images can be rounded
Update History Details
 

INTELLICLICK

During 2020,  new IntelliClick features were added to improve engagement with your target audience.  Highlights include:

  • GAP Measurement module to score digital response and interaction within GoldMine to isolate missed opportunities
  • Action Requests include an intermediary landing page to confirm the request and eliminate false positives from links screened by email servers
  • Event Registration & Automated Reminders allows the use of any web meeting platform (Zoom, GoToMeeting, WebEx, etc.) to add webinar capabilities at a fraction of the cost
  • Add new contacts as part of an event registration, with forms accessible from your web site, social media or within email templates
  • Detailed Add To Calendar information now set from event registration links
  • Lead Scoring, weighted based upon specific types of interaction or web pages visited, helps prioritize leads from each email campaign
  • Email Merge Code & Data Consistency Management allows global updates to email merge codes based upon title and/or department for greater target audience segmentation
  • Revamped Video Tutorial & Resource Center
2020 Release Notes
 

This year has certainly been a challenge for many of us. Here is hoping that we will turn the corner in 2021.

In The Meantime, We Wish You And Your Family
A Healthy, Safe And Happy New Year!