|
One out of five marketing emails does not reach the recipient’s inbox (Return Path). A leading cause is the sender’s reputation. Let’s see which factors cause bad reputation and how to prevent email providers from filtering the messages you send to your database.
It’s a fact: between 20 and 25% of the emails you send end up in the spam folder of your contacts. Sometimes it’s because of flawed email design, but more often than not, ISPs block your message because you’re considered an unreliable sender.
This means the problem is your domain reputation. You may think that nothing in your marketing activities could trigger the email provider ban of your contacts. But a behavior that’s not totally transparent, an unprofessional sending platform—meaning, insecure—or the rush to reach as many users as possible may sometimes compromise a good email marketing strategy. More details....
|
