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The highlight of this update is our new Opportunity Gap Measurement module that is included with the Premium version. Immediately identify opportunities with customers or prospects who may not be getting enough attention. This new module takes advantage of both email marketing tracking as well as actions logged to GoldMine history and measures the opportunity gap.
Key features of this new module include:
- Score Both Digital & Interaction Engagement: you can set scores for various actions taken from your email and web site marketing AND set scores for actions logged to GoldMine history
- Opportunity Gap Measurement: reporting and dashboards allow you to identify which accounts have higher digital reaction versus the actions (Appts., Calls, Email, etc.) you have taken for any time period you wish to measure
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