Data Integrity - More Important Than Ever!

One of the most important industry changes effective January 1, 2024 is the need to provide an easy opt-out option to your e-mail campaign recipients and these request must be honored within a 2-day window. The good news is that IntelliClick has offered this feature as part of our product since its inception over 16 years ago!

Equally important is that your e-mail list be validated to insure the addresses, especially for Gmail and Yahoo, are still deliverable and do not contribute to a high hard bounce rate. Google will begin deleting inactive accounts in December to prevent security threats. Yahoo has already been doing this since 2019.

Finally, IntelliClick recommends using Mailgun as the preferred e-mail relay service platform. Many of you have already migrated. This platform requires validated SPF and DKIM records to be applied to your web domain as a way to insure better deliverability AND to maintain a good sender reputation. We will continue to work with our IntelliClick clients to make this migration by early 2024.

IntelliClick is offering a special discount on the use of our Data Integrity Module to help scrub your GoldMine email list.  For lists greater than 5,000 emails, our special rate is $0.0075 per email, a discount of 40% off our usual rate. This offer is valid through January 31, 2024. To view a brief tutorial on how to use this module, click here.