Is Weak Content Impacting The Effectiveness Of
Your Email Marketing?

One of the biggest challenges email marketers face is what to say in their campaigns. It's easy to promote your products and services, and highlight what makes your business a suitable partner. But that isn't what your clients and prospects want -- or need -- to hear.

Today's buyers want information designed to solve their problems and make their lives easier. They want to be educated, entertained, guided, surprised, and engaged. Marketers that commit to sending substantive messages will initially be rewarded with more opens and clicks. Ultimately, this activity leads to increased awareness, customer loyalty and additional opportunities to sell products and services.

Join Us For A Special "Coaches Corner"
Webinar Presentation

Learn what substantive content is and the steps to follow to develop a meaningful email program. You'll also hear ideas for maximizing the content you create and how to measure results.

Our guest presenter is Cathy Cain-Blank, President of CC Marketing and Communications. For 15 years Cathy has specialized in email marketing, providing strategic and creative services for a variety of organizations. Her company focuses on developing content-rich communications to enable clients to share ideas and keep in touch with their target audience with the end goal of generating more business.  

Thursday, June 28, 2018
9:30 a.m. CT

Exclusive Offer For Webinar Attendees

Need guidance on how to improve your email program?
Receive An Email Marketing Audit For Only $349 (a $429 value)

You'll provide two samples of recent email campaigns along with answers to questions about your company, industry, target audience and the typical metrics of your campaigns. Cathy will personally evaluate your email campaigns based on industry best practices and 15 years' experience and provide a written report and 30-minute phone consultation to review her findings and address any questions you have about her recommendations.