The healthcare market is always in transition. That’s what makes it such a challenging and exciting industry to work in. This month, acumen takes a look at some of the biggest changes and developments we are facing, from the general election in May and what it may mean for the NHS, to top technology trends in healthcare.  

Aurora is able to help you navigate these choppy waters, with a particular focus on making sure that innovation reaches those who will benefit from it. Our own campaign, Access All Areas, is kicking off this year with investigative focus groups with key stakeholders in healthcare, from patients to commissioners. We aim to find out how we can help future-proof our pharma clients and the innovation they bring. Sign up here if you want to stay up-to-date on our progress. You can read more below and make sure 12 May is in your diary as we are holding an event in London to discuss the findings so far. You can also meet our global network (GHPR) partner agencies at this event but sign up quick as places are limited. We look forward to seeing you there.